Who are influencers and how to work with them

Who are influencers and how to work with them

The term “influencer” means people who are popular on social networks. They earn from fame with the help of the Instagram accounts, and are often engaged in paid brand promotion. Any brand needs to cooperate with influencers when conducting a marketing campaign - this helps to get high-quality conversion statistics.

3 reasons to trust influencers

Audience trust

This applies mainly to microinflueners, i.e. influencers with audience up to 500 thousand people. Promoting with them can be more efficient than any other methods of advertising. The audience considers niche thematic influencers experts in their field and trusts them. For example, if a chef claims that some restaurant serves delicious and affordable dishes, people are likely to trust him or her and take advantage of this advice.

Audience activity

Rather few followers aren't necessarily a bad sign. In fact, the fewer people subscribed to an account, the greater part of them interact with an influencer. This means that the audience is homogeneous, and its needs and interests are easy to understand. Moreover, one has an opportunity to establish close contact with it.

Secure deal

You might need thousands of dollars to get published in an account of some big influencer, while microinfluencers can agree to simple barter: you give him or her a product and get an advertising post for it. Even if barter is impossible, it’s still about much smaller amounts of money.

Hive Analytic helps to find influencers with the most engaged audience. Contact us in order to nullify the risks of running into fake followers or budget drainage. Who owns the information, he owns the world.

How to work with influencers effectively

Trust them

Young influencers know their audience very well. It will be a good idea to give them the greatest possible creative freedom. However, remember that not all bloggers have experience with brands, so you have to find an approach to them. We recommend you to make an exact brief, which exhaustively describes the task.

Talk to them

Don’t forget to coordinate every step towards the goal. An influencer should not feel like an employee, but rather as a full-fledged part of the creative team. Hint: people from you brand team might visit shooting and production whenever possible.

Stay positive

People come to Instagram for fun and positive emotions, and that’s what influencers try to give them. Brands should not resist a somewhat carefree approach to solving problems. For example, if the influencer wants to present the material in a humorous form, do not stop him or her.

Brand promotion with Hive Analytic: simple and efficient

Hive Analytic takes on the main task - the selection of bloggers for an effective advertising campaign. That’s how we cooperate with our clients:

  • Sign up for our website. Our manager will contact you immediately. He will provide access to your personal account.
  • Use a personal account All you need to do is to upload a list of influencers to the site.
  • Influencers analytics. Our system analyzes the accounts of influencers with whom you’d like to cooperate. You get a report for each blogger: it includes information about the account quality, its topics, interests of the audience, its gender, age and geographical distribution. We also provide a summary of all the activity on the influencer page and the ratio of real and fake followers.

Usefull acticles

How to choose the best Instagram Influencers

How to choose the best Instagram Influencers

One can identify five kinds of influencers: The networker is a blogger who has got many social contacts. He or she is often engaged in integrations and collaborations with brands and other bloggers. The opinion leader has gained credibility and respect in his or her segment of activity. Opinion leaders are well versed in the matter, so all their words are worth their weight in gold for the audience.

Read more

Instagram fakes, cheats and bots and how to spot it

Instagram fakes, cheats and bots and how to spot it

Popularity leads to the profit. This belief is the basis of cheating not only on Instagram, but also on other social networks. If an influencer has got many followers and likes from them, the benefits are obvious: the audience increase; advertising contracts; possibility of collaborations with other inflencers. Numerous platforms hand out various promises: fast account growth; lively people; ... and very low prices.

Read more

Top 100 english Instagram hashtags this summer

Top 100 english Instagram hashtags this summer

A hashtag is a word or phrase preceded by a hash sign - #. The are used in blogs and social networks to mark the topic or purpose of a message. Hashtags can also work as a free account promotion tool if used correctly. Have a look at the list of Instagram hashtags that are most popular this summer.

Read more