3 reasons to trust influencers
This applies mainly to microinflueners, i.e. influencers with audience up to 500 thousand people. Promoting with them can be more efficient than any other methods of advertising. The audience considers niche thematic influencers experts in their field and trusts them. For example, if a chef claims that some restaurant serves delicious and affordable dishes, people are likely to trust him or her and take advantage of this advice.
Rather few followers aren't necessarily a bad sign. In fact, the fewer people subscribed to an account, the greater part of them interact with an influencer. This means that the audience is homogeneous, and its needs and interests are easy to understand. Moreover, one has an opportunity to establish close contact with it.
You might need thousands of dollars to get published in an account of some big influencer, while microinfluencers can agree to simple barter: you give him or her a product and get an advertising post for it. Even if barter is impossible, it’s still about much smaller amounts of money.
Hive Analytic helps to find influencers with the most engaged audience. Contact us in order to nullify the risks of running into fake followers or budget drainage. Who owns the information, he owns the world.
How to work with influencers effectively
Young influencers know their audience very well. It will be a good idea to give them the greatest possible creative freedom. However, remember that not all bloggers have experience with brands, so you have to find an approach to them. We recommend you to make an exact brief, which exhaustively describes the task.
Talk to them
Don’t forget to coordinate every step towards the goal. An influencer should not feel like an employee, but rather as a full-fledged part of the creative team. Hint: people from you brand team might visit shooting and production whenever possible.
People come to Instagram for fun and positive emotions, and that’s what influencers try to give them. Brands should not resist a somewhat carefree approach to solving problems. For example, if the influencer wants to present the material in a humorous form, do not stop him or her.
Brand promotion with Hive Analytic: simple and efficient
Hive Analytic takes on the main task - the selection of bloggers for an effective advertising campaign. That’s how we cooperate with our clients:
- Sign up for our website. Our manager will contact you immediately. He will provide access to your personal account.
- Use a personal account All you need to do is to upload a list of influencers to the site.
- Influencers analytics. Our system analyzes the accounts of influencers with whom you’d like to cooperate. You get a report for each blogger: it includes information about the account quality, its topics, interests of the audience, its gender, age and geographical distribution. We also provide a summary of all the activity on the influencer page and the ratio of real and fake followers.